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The Importance of Influencer Marketing

Thursday, 16 April 2020 09:49 Read 4247 times

The rise of the internet and social media has given us so many alternatives that we no longer access information and consume content in the way we used to. In the past few years, newspapers have become thinner, TV ads cheaper, and radio has got quieter. Based on January 2020 analysis from “SimilarWeb”, the top 5 most active social platforms in Malaysia are YouTube (46%), Facebook (35.2%), Instagram (7.9%), Twitter (5.9%), and WhatsApp (5%). Riding on the digital wave, there is a rapid increase in the demand for influencer marketing.


Influencer marketing is a form of business collaboration with an influential person to promote product, service, or campaign. Celebrity endorsements were one of the original forms for influencer marketing. In today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media.

In today’s trend, consumers are looking to social media for practically everything for advice, tips, and recommendations as it is convenient, easy, and fast. Influencer marketing is here to produce a glaring opportunity to leverage the power of word-of-mouth at scale through personalities that consumers already trust. Influencer marketing is the link between a brand and its market awareness.

Understand that, identifying and targeting the right audience is a crucial part of every marketing strategy. However, it is often a painstaking process and requires a deep understanding of your potential customers. Yet, influencer marketing allows you to surpass this step as the hard work has already been done by KOLs. Brands just have to ensure that the KOL is relevant to your niche and their public persona aligns with your brand’s image. Moreover, if a brand wanted to reach out to a new audience, brands can easily just selecting the KOL based on type/category, language, and audience engagement for time and cost-efficiency.

Influencer marketing involves collaborating with popular and relevant KOL in your niche to promote your brand and increase your revenue. Influencers are characterized by a large number of loyal and dedicated social media followers. They are perceived as experts in their niches and their recommendations are often highly regarded by their followers.

What distinguishes KOLs from traditional celebrities is that the former share a strong rapport with their fan communities. They harness the accessibility of social media to establish personal connections with and gain the trust of their followers. KOLs are often real-life consumers who have in-depth knowledge about certain subjects. This gives them certain leverage and empowers them to motivate their followers to take desired actions.

Influencer marketing is increasingly becoming one of the necessary marketing tools in the business. Collaborating with influencers can help create massive online excitement about your brand, product, or campaign. In addition, it can strengthen your brand’s advocacy/awareness, easily reach the right audience, and improve sales conversion. Hire your ideal influencers Malaysia and International with the expert now!

For any inquiries / bookings of Influencers/KOLs, please contact us at:
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