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Items filtered by date: June 2020 - Artiste | Entertainment Planner | Celebrity Booking | Entertainment Company Malaysia

Difference between Celebrity Endorsement & Influencer Marketing

Tuesday, 16 June 2020 15:19

Today’s marketing environment is evolving at a lightning-fast speed. It seems impossible to stick to a marketing strategy because of how rapidly ideas, tastes and needs are growing these days. Celebrity endorsements have always been an effective method of catching public interest in a product or service. Yet, the recent marketing trend has different opinions as to the advent of social media marketing and advertising; influencer marketing has started to emerge as a viable way to build a brand’s reputation and awareness.